Restoring Our Shores: BSG’s Beach Cleanup Initiative
On September 21, 2024, BSG joined forces with Swachha Vasundhara Abhiyaan for a beach cleanup drive at Carter Road Beach, Bandra West, Mumbai. This initiative marked International Coastal Cleanup Day, a collective effort to protect our oceans and marine ecosystems.
Plastic pollution has become a pervasive threat to our oceans, endangering marine life and disrupting delicate ecosystems. Beaches, in particular, are susceptible to accumulating a vast amount of waste, including plastic bags, bottles, cups, and other debris. This pollution not only spoils the beauty of our coastal areas but also has detrimental consequences for the environment.
With over 1850 volunteers participating, BSG and Swachha Vasundhara Abhiyaan’s coastal cleanup drive could make a monumental difference. The combined efforts of the volunteers resulted in the removal of nearly 8000 kilograms of waste from the beach.
The young volunteers demonstrated their commitment to ‘sustainable human behaviour’ by participating in this initiative. They understood that individual actions can significantly impact the environment and that adopting eco-friendly practices is essential for building a sustainable future.
Mr. Terence Lewis, renowned Bollywood choreographer, urged the young volunteers to actively take care of the earth. He said, “We don’t realise what the problem is but since you’ve participated in this drive today, you would have come to know how much plastic is used and thrown, especially single-use plastics. It will be great for the next generation to take care of the planet Earth. You already have this awareness and consciousness towards the environment and nature. You can definitely make a change. The future lies with you.”
Ms. Poonam Soni, Founder of the global luxury brand, Poonam Soni Signature Line, congratulated the volunteers and organizations for their efforts. She said, “Through this initiative, we are securing our future, our environment and our earth.”
The drive was a resounding success, not only in terms of waste removal but also in fostering environmental responsibility among the youth. As future leaders, they are poised to inspire others to join the movement for a cleaner, healthier planet.
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